What is it?

A strategy that balances the tension between focus and flexibility, by consciously keeping open other market options: those that will enable you to mitigate risk and to increase value with minimum effort.

Why is it important?

Agile Focus Strategy enables you to both hedge your risk and to leverage your competences at the same time, thus allocating your resources more effectively and avoiding a potentially fatal lock-in. The Agile Focus Strategy has significant implications for how you build and design your venture

How is it done?

After choosing your primary market opportunity, analyze which other options are suitable for backup or growth, based on their attractiveness and their relatedness to your primary market. This analysis can help you decide which options should be pursued in parallel, kept open for later stages, or put aside for now.

Source : WhereToPlay.co